Got a new business product but don’t know where to start? Video marketing just might be for you.
Our discussion on “How To Help Your Online Video Marketing Beat The Competition” outlines key strategic component and key business differentiator for internet marketers who want to communicate effectively about their product profile and benefits within the shortest possible time.
Keep in mind that effectively market with video on the Internet is not just slamming some video content up on your web pages.
So! Are you ready? Let’s get to it.
Inside Look at Video Marketing
Image of Clutter – or person suffering from info – overload
The Internet is full of information and the average attention span of a web user today is measured in seconds. When web users search for their information using a search engine, they will get thousands of search results.
When they visit your website, they may only spend a few seconds and spend little efforts to scan through what you are selling or proposing. In that moment of time they will decide whether YOUR content, style, look and approach are a good fit for what they were actually looking for.
These first few seconds are crucial and if you can delivery clear and targeted message by offering a fast, highly visual way to keep their attention and engage their interest, YES!!!, you’re a winner.
To be and to stay being a winner does not mean simply putting up 10-min video tutorial on your website or just slamming some video contents up on your web pages, you will instantly sell more products or services?
News flash…..If this is your way of marketing with video on the web and hoping to get high conversion rate of traffic-to-sales, you will more toward getting disappointments than good news.
To effectively market your products/services online and convey your product/service key traits and characteristics within a very short amount of time in a unique, memorable way. These are a few rules of thumb to follow and see, “How To Help Your Online Video Marketing Beat The Competition”.
In addition to what you learn here , Pew Research Center has some interesting facts about information overload. Check out what they have to say.
Determine where to post your video’s
Eyes are KING.
If you want your video to be your effective marketing tool, it must be able to see by as many internet users as possible.
First of all, you have to know where you are going to post your video marketing material. There are many choices available to you.
- You can place your video in your website for more interesting site content.
- You can also post video clips in online communities and blogs.
- Let your video content be free and distributed to the majors video sharing websites such as YouTube and Google video so that not only others can watch and talk about it, but they can easily download it, redistribute it, if not even publish it directly on their own sites.
Identify Your Audience
You have heard this many times before but if it is your first …….Please pay attention.
All along, you should keep your audience in mind.
- How old are your intended consumers?
- Who are they and where do they come from?
- The content of your video marketing materials will also heavily depend on the demographics of your intended recipients.
After you have studied the abovementioned points, all you will need to do is to make your videos and post them online.
Once it is video production time you can do it yourself, use software or outsource the work. These are things that I will discuss in future post but in the meantime feel free to look around for software and services via the internet. Outsourcing service provider is “Fiverr”.
This may seem trivial but I need to say …. Let YOUR audience know the media you are using is a video. Failing to do so will impact the number of people that will click on YOUR video and watch it.
The best way is to make it look like a video / VCR-like by having a play and stop button where the users can click to play the video and stop it whenever they want to stop it. Some newer techniques include auto play and control bar is hidden.
I would like to add that the importance of knowing your audience is also reviewed in 13 most essential steps to successful blogging.
Content is King
As a general rule, your videos must contain information that will build more interest in your business’ products and services. However, the actual and specific content will have to vary, depending on where you’re posting your videos.
For instance, videos on YOUR website can be much more product- or service- oriented. Particularly, your videos can demonstrate how effective your product or service is. Your videos in your site can also be video testimonials from your customers. Moreover, they can be video clips about your special promotions and special updates.
Videos posted in online blogs should be more about updates, news and special promotions. They should merely inform your viewers about the latest news and induce your audience to click on the link to your site for more details.
For video blogging sites like YouTube, your video should be less product-oriented and more entertaining and creative. Your website link can be provided with the video and your products can be featured in them, but your videos must never be a simple sales pitch. You’re never going to be referred and re-posted that way. So excessive sales pitches is NOT “How To Help Your Online Video Marketing Beat The Competition”. It has the reverse affect.
Before I leave this topic, I recommend that you take a look at these: Top 10 Reasons Why Video Should Take A Leading Role In Your Content Marketing Plan.
Small File and Load Time
This is Very, Very Important!!!!!!!!!
Before wrapping this session up I just want to mention that you must pay attention to the length and load speed of your video.
Statistics show that average internet users will wait a page to load for about 7 seconds. When the Web page takes longer than 7 seconds to load, the visitor will likely start to click away and visit other website.
Hence, you need to make sure your video file is small enough, ideally less than 1 megabyte and load almost in real time to keep the interest your visitors. AVI is the most common video format, the file size can easily exist 10 megabytes for a short 2-3 minutes video.
Bottom line is that you most probably will get higher engagement from you visitors if your video is not too long and loads fast and vice versa.
We have only scratched the surface discussing “How To Help Your Online Video Marketing Beat The Competition” because like anything else in the internet world, Video Marking is changing almost daily. In the days to come I will take more time with YOU and discuss many more tips and tricks to becoming an expert Video Marketer, taking your business to epic dimensions. I am talking about different ways to produce videos (even if you do not like to get in front of a camera); Video equipment; different video formats, including commercial video production and much more.
Lots to digest here today so, take it one step at a time, take massive action, and surprise yourself at what you can do.
Terry Hinton …………..signing off